It just goes to show there is definitely no conventional way of launching a promising career in music. Just ask orange county rock quintet Alevela. Pronounced (uh-level-uh).The name means to rise above or to elevate. Also referring to their insignia, the phoenix. These carefully crafted yet persistent twenty-something’s have managed to do a lot for themselves in just a short period of time. Should I remind you, without ever playing a single show? While producing and personally financing their debut EP all by their little lonesome.
It soon found its way into the hands of label CEO, David Michery AMG(American Music Group), who offered them a record deal on the spot. They gratefully obliged and have now found themselves whisked back into the studio to cut their first debut LP. But only this time at the helm of big time producer Marti Frederikson (Aerosmith, Buckcherry, Motley crue). The full length is slated for release in 2010