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Portrait of Choclair


About Choclair

Brampton, Canada


Choclair is a foundational hip hop artist from the streets of Scarborough, Ontario, Canada. Starting at the age of 11, Kareem “Choclair” Blake followed in his older brothers footsteps, who at the time was the hottest rapper on the block. This was the bar for Choclair. Choclair first release, Twenty-One Years, was released in December of 1995 on his independently owned record label, Kneedeep Records. He was quickly embraced worldwide, establishing him as a standout rapper in the burgeoning Canadian hip hop scene. Five other independently owned records from Choclair were featured around the globe on prestigious hip hop compilations. In June of 1998, after having released 11 records (including the first international releases for Saukrates, Kardinal Offishall, Jully Black, Solitair, Marvel, Tara Chase and many other of Toronto’s finest), achieving a Gold Record with the Rascalz on Canada’s hip hop anthem, Northern Touch, receiving 2 Juno awards and a Much Music Award, Choclair then decided to expand his team and join forces with Virgin Music. “My time with Virgin Music was great”, Choclair released 2 full length albums with Virgin Music. Where Choclair went Gold in 35 days, reached number one on the charts, and had countless other singles placed high on the charts. With this Choclair became an icon in the music industry, and had people reciting his lyrics from front to back. Understanding the workings of the music industry enabled Choclair to Collaborate with some of the world’s best artist such as, Kurupt, Guru, Memphis Bleek, Rahzal, Mix Master Mike, Tha Liks, Ol’ Dirty Bastard, Xzibit, De La Soul, Dawn Robinson, Beenie Man and many others. These collaborations garnered him the respect of the international hip hop community and paved the way for more Junos and more Much Music Awards. In 2003 armed with his many Junos, Much Music Awards, Gold Records, collaborations and newfound knowledge of how the business works, Choclair left Virgin to restart his new independently owned Label Greenhouse Music. With this latest endeavour Choclair released his first independent album Flagrant, where he again had songs on the charts, had Source Award nominations for best International Artist, and yet again brought home another Juno award. “This experience has been a great ride and now I am ready to take it for the whole world to see”. 2008 Choclair now with his business, Melt In Ya Mouth Entertainment, a new studio “The Chocolate Factory”, being instrumental in helping to start the first hip hop radio station in Winnipeg (Flava 107.9), Choclair is poised to release his fifth and most powerful album to date “C. Revolution”. Fuelled by the hunger of some of Canada’s newest and hottest producers and keeping with the already known to be hot producers such as, Saukrates, Solitair and Kardinal Offishall, and now expanding across borders to the U.S., and over the pond to Europe and Asia, Choclair’s “C. Revolution” album is already being named as the album that will finally POP the bubbling Canadian Market and then give any doubting artist from north of the border the confidence that it is not impossible to make it from here


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Portrait of Choclair