New York, NY
The idea of PUi itself started as an expression and a celebration of the ethnic experience in society. The experience of being black and being an immigrant led PUi to bring the energy, colorful aesthetics of their backgrounds to stand up against mediocrity and cause worry among the elitists who know they can't ignore any longer.
PUi’s sound is a melodic rhythmic texture bred from a relentless mélange of rock, alternative, R&B, punk, hip-hop, middle eastern motifs, and electronica. These genres span across the spectrum, fused with dramatic songs and minor melodies, to originate what can only be described as visual and auditory intoxication- on hyperdrive. Beyond being the cultural glitterati of the future, PUi’s music is an evolutionary coup in this modern day regression of rock. Its sheer compositional mastery- with dense instrumental surges, guitar fueled climaxes, hard-hitting beats, and layered melodies- blurs lines between the past, present, and the future. Their songs define what it is to rise up and battle the world with lyrical weaponry, daring to question values, triggering hope and worry, and above all, arousing fascination.