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The Sonic Deli, Inc./ Sonic Deli Records; an independent label and music production house located in the High Park neighbourhood of Toronto, Canada. Jim Armstrong is the core and catalyst of The Sonic Deli; a multi - instrumentalist, songwriter, composer and producer, Armstrong began his musical career as a touring drummer at age 10. Over the past three decades, his work has included; live performances, radio play, extensive songwriting with and for a number of artists, recording, engineering, arranging and producing independent commercial releases. Together with his songwriting and business partner, Andrea Poulis, who has a background in film production, Jim Armstrong composes independent film scores and they have an extensive publishing catalogue available for film and television licensing.